Heidi was born and raised in Highland Park, New Jersey to Holocaust survivor parents. Heidi graduated from Boston University with a Bachelor of Arts in psychology. During the 80s she worked as a medical assistant and real estate agent. While being a stay-at-home mom, Heidi started selling Tupperware which grew into a large, award-winning, business. In 2008 she sold her Tupperware Distributorship and began her dental career. After 10 years of working in the business, she was delighted to find a career she loved. She then moved to Southwest Florida to be closer to her son and daughter. Heidi’s expertise lies in patient coordination, insurance and practice management. In January of 2020, Heidi found her new home at Massa Dental Center where she loves her new office and team. Outside the office, Heidi enjoys reading, shopping, laying in the sun and spending time with her family. What Heidi enjoys most about dentistry is helping people achieve a healthy mouth and beautiful smile!